Digital Media Solutions® (DMS) is a leading provider of technology and digital performance advertising solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers.
DMS helps clients de-risk advertising spend across digital channels through its pay-for-performance model, with advertisers paying for customer conversions delivered rather than advertising impressions. As a result, DMS helps ensure brands make money on each advertising dollar spent on the DMS platform, and advertisers are able to achieve a level of predictability and scale not matched with traditional ad campaigns.
DMS delivers results using a diversified portfolio of owned-and-operated vertical marketplaces, which match consumers with relevant offers within specific verticals, plus full-funnel customer acquisition programs within which DMS targets, attracts and converts customers on a brand’s behalf. DMS primarily works with brands with large-scale advertising needs to engage and acquire customers, serving a variety of verticals including insurance, consumer finance, education, health and wellness, home services, ecommerce, retail, direct-to-consumer (DTC) subscription and more. With a vertical-agnostic approach, DMS covers a large addressable market while limiting exposure to verticals impacted by unpredictable market shifts.