8-K
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (date of earliest event reported): August 7, 2020

 

 

Digital Media Solutions, Inc.

(Exact name of Registrant as specified in its charter)

 

 

 

Delaware   001-38393   98-1399727

(State of

incorporation)

 

(Commission

File Number)

 

(IRS Employer

Identification No.)

 

4800 140th Avenue N., Suite 101

Clearwater, Florida

      33762
(Address of principal executive offices)   (Zip Code)

(877) 236-8632

(Registrant’s telephone number, including area code)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class

 

Trading

Symbol(s)

 

Name of each exchange

on which registered

Class A common stock, $0.0001 par value per share   DMS   New York Stock Exchange
Redeemable warrants to acquire Class A common stock   DMS WS   New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company  

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  

 

 

 


Item 2.02.

Results of Operations and Financial Condition.

(a)

On August 7, 2020, Digital Media Solutions, Inc. issued a press release announcing its financial results for the second quarter ended June 30, 2020. The full text of the press release is included as Exhibit 99.1 to this Current Report on Form 8-K. The information contained in the website cited in the press release is not a part of this Current Report on Form 8-K.

The information contained in this Current Report on Form 8-K and Exhibit 99.1 attached hereto shall be deemed “furnished” and not “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section. In addition, neither such information nor Exhibit 99.1 attached hereto shall be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except as expressly set forth by specific reference in such a filing.

 

Item 9.01.

Financial Statements and Exhibits.

 

(d)

Exhibits

The following exhibit relating to Item 2.02 shall be deemed to be “furnished” and not “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section:

 

Exhibit

Number

  

Description

99.1    Press release of Digital Media Solutions, Inc. issued August 7, 2020
104    Cover Page Interactive File (the cover page tags are embedded within the Inline XBRL document).

 

1


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: August 7, 2020

 

Digital Media Solutions, Inc.
 

/s/ Ryan Foster

Name:   Ryan Foster
Title:   General Counsel, Executive Vice President of Compliance and Secretary
EX-99.1

Exhibit 99.1

 

LOGO

Digital Media Solutions, Inc. Announces Second Quarter Fiscal 2020 Financial Results

 

   

Revenue Increased 30% Year-Over-Year to 75.2 million

 

   

Revenue from top 5 insurance clients grew 29% quarter-over-quarter

 

   

Gross profit of $22.8 million, or 30.3% gross margin

 

   

Net income of $2.1 million

 

   

Combined Adjusted EBITDA of $12.6 million

CLEARWATER, FL, August 7, 2020 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand-direct and marketplace solutions to connect consumers and advertisers, today announced financial results for the second quarter ended June 30, 2020.

“We are happy to report strong second quarter results and are pleased with our performance as a newly public company,” said Joe Marinucci, co-founder and CEO of DMS. “Despite the unprecedented challenges and broader macroeconomic volatility as a result of the COVID-19 pandemic, we ended the second quarter on a very strong note, including growing momentum in our insurance business.”

“Marketers are increasingly demanding partners that can prove clear ROI on ad spend. Our pay-for-performance business model de-risks marketing spend across digital channels, increases the efficacy of media dollars, and drives the conversion of consumers to customers. We believe we are in a strong position to take advantage of powerful tailwinds as the secular shift of advertising dollars from traditional offline and broadcast channels to online digital channels continues to gain momentum,” concluded Marinucci.

Second Quarter 2020 Financial Highlights:

 

   

Total revenue of $75.2 million, representing 3.4% percent quarter-over-quarter growth and 30% percent year-over-year growth

 

   

Brand-Direct Performance Solutions revenue of $45.3 million, representing 11% percent quarter-over-quarter growth and 1% percent year-over-year growth

 

   

Marketplace Solutions revenue of $35.2 million, representing 3% percent quarter-over-quarter growth and 125% percent year-over-year growth

 

   

Revenue from top 5 insurance clients grew 29% quarter-over-quarter

 

   

Gross profit was $22.8 million, or 30.3% gross margin, compared to $22.6 million, or 31% gross margin in the first quarter of 2020 and compared to $18.8 million, or 33% gross margin in the second quarter of 2019

 

   

Operating expenses, excluding cost of revenues, was $17 million, representing a 5.6% percent quarter-over-quarter decrease and 2% percent year-over-year growth

 

   

Net income of $2.1 million, or net income margin of approximately 2.8%, representing 182% quarter over quarter growth

 

   

Combined Adjusted EBITDA of $12.6 million, or adjusted EBITDA margin of approximately 17%, representing 5.7% percent quarter over quarter growth

 

   

Completed the business combination between Leo Holdings Corp. and Digital Media Solutions Holdings, LLC (the “Business Combination”) on July 15, 2020


Full-Year 2020 Guidance:

For the full year 2020, we expect:

 

   

Revenue of approximately $340 million

 

   

Combined Adjusted EBITDA of approximately $57 million

Combined Adjusted EBITDA is a non-GAAP financial measure. The company is not providing a quantitative reconciliation of Combined Adjusted EBITDA in its full-year 2020 financial guidance in reliance on the “unreasonable efforts” exception for forward-looking non-GAAP measures set forth in SEC rules because certain financial information, the probable significance of which cannot be determined, is not available and cannot be reasonably estimated without unreasonable effort and expense. In this regard, the company does not provide a reconciliation of forward-looking Combined Adjusted EBITDA (non-GAAP) to GAAP net income, due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation. Because certain deductions for non-GAAP exclusions used to calculate projected net income may vary significantly based on actual events, the company is not able to forecast on a GAAP basis with reasonable certainty all deductions needed in order to provide a GAAP calculation of projected net income at this time. The amounts of these deductions may be material and, therefore, could result in projected GAAP net income being materially less than is indicated by estimated Combined Adjusted EBITDA (non-GAAP).

Conference Call and Webcast Information

The U.S. toll free dial-in for the conference call is 1-833-772-0374, and the international dial-in number is 1-236-738-2220. The Conference ID is 3684699. A live webcast of the conference call will be available on the investor relations page of the company’s website at https://investors.digitalmediasolutions.com.

A replay will be available after the conclusion of the call on August 7, 2020 through August 14, 2020. The U.S. toll-free replay dial-in number is 1-800-585-8367, and the international replay dial-in number is 1-416-621-4642. The replay passcode is 3684699.

 

2


Safe Harbor Statement

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. DMS’s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, DMS’s expectations with respect to its future performance and its ability to implement its strategy, including as they relate to the anticipated effects of the Business Combination. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the inability to maintain the listing of DMS’s common stock or warrants on the New York Stock Exchange; (2) the risk that the consummation of the Business Combination disrupts DMS’s plans and operations; (3) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably and retain its key employees; (4) costs related to the Business Combination and being a publicly-traded company; (5) changes in applicable laws or regulations and the ability to maintain compliance with applicable laws or regulations; (6) the possibility that DMS may be adversely affected by other economic, business, and/or competitive factors, including: the ability to compete effectively for consumers and advertisers; the ability to successfully source and complete acquisitions and to integrate the operations of companies DMS acquires; the performance of DMS’s technology infrastructure; the ability to protect DMS’s intellectual property rights; the ability to maintain, grow and protect the data DMS obtains from consumers and advertisers; and the ability to maintain adequate internal controls over financial and management systems; and (7) other risks and uncertainties indicated from time to time in DMS’s registration statement, filed on July 31, 2020, including those under “Risk Factors”, and in DMS’s other filings with the SEC. Some of these risks and uncertainties may in the future be amplified by the COVID-19 outbreak and there may be additional risks that we consider immaterial or which are unknown. It is not possible to predict or identify all such risks. DMS cautions that the foregoing list of factors is not exclusive. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

Non-GAAP Financial Measures

This press release also contains a discussion of certain non-GAAP financial measures that the company presents to allow investors and analysts to measure, analyze and compare its financial condition and results of operations in a meaningful and consistent manner. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the tables accompanying this press release, except that a reconciliation of the full-year 2020 guidance for Combined Adjusted EBITDA is not provided as explained above.

About Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

Investor Contact

Edward Parker

(646) 677-1864

Edward.parker@icrinc.com

Media Contact

Jack Murphy

(646) 677-1834

Jack.murphy@icrinc.com

[Tables Follow]

 

3


DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC

CONSOLIDATED BALANCE SHEETS

(Unaudited)

 

     June 30, 2020     December 31, 2019  
     (U.S. dollars in thousands)  

ASSETS

    

Current assets:

    

Cash

   $ 7,951     $ 3,008  

Accounts receivable, net

     32,337       30,137  

Prepaid and other current assets

     6,315       2,217  
  

 

 

   

 

 

 

Total current assets

   $ 46,603     $ 35,362  

Property and equipment, net

     12,150       8,728  

Goodwill

     41,826       41,826  

Intangible assets, net

     50,873       57,935  

Other assets

     265       254  
  

 

 

   

 

 

 

Total assets

   $  151,717     $  144,105  
  

 

 

   

 

 

 

LIABILITIES AND EQUITY

    

Current liabilities:

    

Accounts payable

   $ 23,106     $ 24,160  

Accrued expenses and other current liabilities

     11,817       10,839  

Current portion of long-term debt

     4,150       4,150  

Contingent consideration payable

     —         1,000  
  

 

 

   

 

 

 

Total current liabilities

   $ 39,073     $ 40,149  

Long-term debt

     207,970       201,048  

Deferred tax liability

     7,691       8,675  

Other non-current liabilities

     520       491  
  

 

 

   

 

 

 

Total liabilities

   $ 255,254     $ 250,363  

Commitments and contingencies (Note 12)

    
  

 

 

   

 

 

 

Members’ deficit

   $  (103,537   $  (106,258
  

 

 

   

 

 

 

Total liabilities and members’ deficit

   $ 151,717     $ 144,105  
  

 

 

   

 

 

 

 

4


DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC

CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

 

     Three Months Ended June 30,     Six Months Ended June 30,  
     2020      2019     2020      2019  
     (U.S. dollars in thousands, except per unit amounts)  

Net revenue

   $ 75,196      $ 57,745     $ 147,924      $ 115,567  

Cost of revenue

     52,402        38,865       102,561        77,983  

Salaries and related costs

     7,901        7,042       16,231        13,894  

General and administrative expenses

     4,652        4,736       9,950        9,038  

Acquisition costs

     47        2,889       74        5,785  

Depreciation and amortization

     4,356        2,035       8,671        3,964  
  

 

 

    

 

 

   

 

 

    

 

 

 

Income from operations

   $ 5,838      $ 2,178     $ 10,437      $ 4,903  

Interest expense

     3,491        2,289       7,281        4,408  
  

 

 

    

 

 

   

 

 

    

 

 

 

Net income before income taxes

   $ 2,347      $ (111   $ 3,156      $ 495  

Income tax expense

     213        —         265        —    
  

 

 

    

 

 

   

 

 

    

 

 

 

Net income

   $ 2,134      $ (111   $ 2,891      $ 495  
  

 

 

    

 

 

   

 

 

    

 

 

 

Basic and diluted weighted average units outstanding of Class A units

     23,960,000        23,960,000       23,960,000        23,960,000  

Basic and diluted net income per unit, Class A

   $ 0.05      $ —       $ 0.06      $ 0.01  

Basic and diluted weighted average units outstanding of Class B units

     20,500,000        20,500,000       20,500,000        20,500,000  

Basic and diluted net income per unit, Class B

   $ 0.05      $ —       $ 0.07      $ 0.01  

 

5


DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC

CONSOLIDATED STATEMENTS OF CHANGES IN MEMBERS’ EQUITY (DEFICIT)

(Unaudited)

 

     Class A     Class B        
     Units      Amount     Units      Amount     Total  
     (U.S. dollars in thousands, except per unit amounts)  

Balance – December 31, 2019

     23,960,000      $  (79,866     20,500,000      $ (26,392   $ (106,258

Net income

     —          409       —          348       757  

Member distributions

     —          (38     —          (132     (170
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

Balance – March 31, 2020

     23,960,000      $  (79,495     20,500,000      $  (26,176   $  (105,671
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

Net income

     —          1,150       —          984       2,134  
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

Balance – June 30, 2020

     23,960,000      $  (78,345     20,500,000      $  (25,192   $  (103,537
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 
     Class A     Class B        
     Units      Amount     Units      Amount     Total  
     (U.S. dollars in thousands, except per unit amounts)  

Balance – December 31, 2018

     23,960,000      $  (62,105     20,500,000      $  (11,298   $  (73,403

Net income

     —          327       —          279       606  

Member distributions

     —          (1,158     —          (990     (2,148
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

Balance – March 31, 2019

     23,960,000      $  (62,936     20,500,000      $  (12,009   $  (74,945
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

Net loss

     —          (60     —          (51     (111

Member distributions

     —          (3,877     —          (3,317     (7,194
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

Balance – June 30, 2019

     23,960,000      $  (66,873     20,500,000      $  (15,377   $  (82,250
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

 

 

6


DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

 

     Six Months Ended June 30,  
     2020     2019  
     (U.S. dollars in thousands)  

Cash flows operating activities

    

Net income

   $ 2,891     $ 495  

Adjustments to reconcile net income to net cash provided by (used in) operating activities

    

Depreciation and amortization

     8,671       3,964  

Payment of contingent consideration

     (1,000     2,882  

Amortization of debt issuance costs

     471       240  

Change in deferred income taxes

     (984     —    

Change in accounts receivable, net

     (2,200     (4,933

Change in prepaid expenses and other current assets

     (4,109     (946

Change in accounts payable and accrued expenses

     (76     (579

Change in other liabilities

     29       (85
  

 

 

   

 

 

 

Net cash provided by (used in) operating activities

   $ 3,693     $ 1,038  

Cash flows from investing activities

    

Additions to property and equipment

   $  (5,031   $  (2,730

Additions to trademarks & domain names

     —         (14
  

 

 

   

 

 

 

Net cash used in investing activities

   $  ( 5,031   $  (2,744

Cash flows from financing activities

    

Proceeds from issuance of long-term debt

   $ —       $ 5000  

Repayments of long-term debt

     (2,386     (1,000

Payment of debt issuance costs

     (163     (42

Proceeds from borrowings on revolving credit facilities

     10,000       5,000  

Repayments of borrowings on revolving credit facilities

     (1,000     (1,500

Payment of contingent consideration payable

     —         (5

Tax distributions to members

     (170     (4,379

Distributions to members

     —         (4,963
  

 

 

   

 

 

 

Net cash provided by (used in) financing activities

   $ 6,281     $  (1,889
  

 

 

   

 

 

 

Net increase (decrease) in cash during the year

   $ 4,943     $  (3,595

Cash – beginning of period

     3,008       4,589  
  

 

 

   

 

 

 

Cash – end of period

   $ 7,951     $ 994  
  

 

 

   

 

 

 

Supplemental cash flow information

    

Cash paid for interest

   $  6,904     $  4,184  

Capital expenditures included in accounts payable

   $ 248     $ 98  

 

7


RECONCILIATION OF NON-GAAP FINANCIAL MEASURES

We use the non-GAAP measures of Adjusted EBITDA and Combined Adjusted EBITDA to assess operating performance. Adjusted EBITDA and Combined Adjusted EBITDA are presented because DMS management believes that it provides useful information to investors regarding DMS’s operating performance and its capacity to incur and service debt and fund capital expenditures. DMS believes that these measures are used by many investors, analysts and rating agencies as a measure of performance. By reporting these measures, DMS provides a basis for comparison of our business operations between current, past and future periods by excluding items that DMS does not believe are indicative of our core operating performance. Financial measures that are not GAAP should not be considered as alternatives to operating income, cash flows from operating activities or any other performance measures derived in accordance with GAAP as measures of operating performance, or cash flows as measures of liquidity. These measures have important limitations as analytical tools, and you should not consider them in isolation or as a substitute for analysis of our results as reported under GAAP. Because of these limitations, DMS relies primarily on its GAAP results and uses Adjusted EBITDA and Combined Adjusted EBITDA only as a supplement. See below for a reconciliation of Adjusted EBITDA and Combined Adjusted EBITDA from the most directly comparable GAAP measure:

 

     Three months ended      Three months ended                
     Q2 2020      Q1 2020      $ Change      % Change  

Net income (loss)

   $ 2,134      $ 757        

Adjustments

           

Interest expense

     3,491        3,790        

Income tax expense

     213        52        

Depreciation and amortization

     4,356        4,315        

Acquisition costs (1)

     47        27        

Other expense (2)

     495        133        

Other non-recurring expenses (3)

     107        348        
  

 

 

    

 

 

    

 

 

    

 

 

 

Adjusted EBITDA

   $ 10,843      $ 9,422      $ 1,421        15
  

 

 

    

 

 

    

 

 

    

 

 

 

Adjustments

           

Pro Forma Cost Savings (4)

     295        675        

Technology Synergies (5)

     755        779        

Pro Forma Cost Savings – UE (6)

     709        1,042        

Acquisitions EBITDA (7)

     —          —          
  

 

 

    

 

 

    

 

 

    

 

 

 

Combined Adjusted EBITDA (8)

   $  12,602      $  11,918      $ 684        6
  

 

 

    

 

 

    

 

 

    

 

 

 

 

(1)

Acquisition incentive payments, contingent consideration accretion, earnout payments and pre-acquisition expenses

(2)

Legal fees associated with acquisitions, investor management fees and expenses related to philanthropic initiatives

(3)

Restructuring costs such as lease termination costs due to office closure, severance payments on company reorganization, write-off of equity investment, advanced payment on company equity plan and company sale transaction fees

(4)

Expected cost savings resulting primarily from reorganization(s)

(5)

Annualized future expected UE technology synergies related to uniform infrastructure platform

(6)

Annualized expected cost savings resulting primarily from UE reorganization

(7)

UE EBITDA from January 1, 2019 through June 30, 2019

(8)

This is a non-GAAP financial measure that has not been prepared in accordance with Article 11 of Regulation S-X

 

8