UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b) of the Act:
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Item 2.02. | Results of Operations and Financial Condition. |
(a)
On August 7, 2020, Digital Media Solutions, Inc. issued a press release announcing its financial results for the second quarter ended June 30, 2020. The full text of the press release is included as Exhibit 99.1 to this Current Report on Form 8-K. The information contained in the website cited in the press release is not a part of this Current Report on Form 8-K.
The information contained in this Current Report on Form 8-K and Exhibit 99.1 attached hereto shall be deemed “furnished” and not “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section. In addition, neither such information nor Exhibit 99.1 attached hereto shall be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except as expressly set forth by specific reference in such a filing.
Item 9.01. | Financial Statements and Exhibits. |
(d) | Exhibits |
The following exhibit relating to Item 2.02 shall be deemed to be “furnished” and not “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section:
Exhibit Number |
Description | |
99.1 | Press release of Digital Media Solutions, Inc. issued August 7, 2020 | |
104 | Cover Page Interactive File (the cover page tags are embedded within the Inline XBRL document). |
1
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: August 7, 2020
Digital Media Solutions, Inc. | ||
/s/ Ryan Foster | ||
Name: | Ryan Foster | |
Title: | General Counsel, Executive Vice President of Compliance and Secretary |
Exhibit 99.1
Digital Media Solutions, Inc. Announces Second Quarter Fiscal 2020 Financial Results
| Revenue Increased 30% Year-Over-Year to 75.2 million |
| Revenue from top 5 insurance clients grew 29% quarter-over-quarter |
| Gross profit of $22.8 million, or 30.3% gross margin |
| Net income of $2.1 million |
| Combined Adjusted EBITDA of $12.6 million |
CLEARWATER, FL, August 7, 2020 Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand-direct and marketplace solutions to connect consumers and advertisers, today announced financial results for the second quarter ended June 30, 2020.
We are happy to report strong second quarter results and are pleased with our performance as a newly public company, said Joe Marinucci, co-founder and CEO of DMS. Despite the unprecedented challenges and broader macroeconomic volatility as a result of the COVID-19 pandemic, we ended the second quarter on a very strong note, including growing momentum in our insurance business.
Marketers are increasingly demanding partners that can prove clear ROI on ad spend. Our pay-for-performance business model de-risks marketing spend across digital channels, increases the efficacy of media dollars, and drives the conversion of consumers to customers. We believe we are in a strong position to take advantage of powerful tailwinds as the secular shift of advertising dollars from traditional offline and broadcast channels to online digital channels continues to gain momentum, concluded Marinucci.
Second Quarter 2020 Financial Highlights:
| Total revenue of $75.2 million, representing 3.4% percent quarter-over-quarter growth and 30% percent year-over-year growth |
| Brand-Direct Performance Solutions revenue of $45.3 million, representing 11% percent quarter-over-quarter growth and 1% percent year-over-year growth |
| Marketplace Solutions revenue of $35.2 million, representing 3% percent quarter-over-quarter growth and 125% percent year-over-year growth |
| Revenue from top 5 insurance clients grew 29% quarter-over-quarter |
| Gross profit was $22.8 million, or 30.3% gross margin, compared to $22.6 million, or 31% gross margin in the first quarter of 2020 and compared to $18.8 million, or 33% gross margin in the second quarter of 2019 |
| Operating expenses, excluding cost of revenues, was $17 million, representing a 5.6% percent quarter-over-quarter decrease and 2% percent year-over-year growth |
| Net income of $2.1 million, or net income margin of approximately 2.8%, representing 182% quarter over quarter growth |
| Combined Adjusted EBITDA of $12.6 million, or adjusted EBITDA margin of approximately 17%, representing 5.7% percent quarter over quarter growth |
| Completed the business combination between Leo Holdings Corp. and Digital Media Solutions Holdings, LLC (the Business Combination) on July 15, 2020 |
Full-Year 2020 Guidance:
For the full year 2020, we expect:
| Revenue of approximately $340 million |
| Combined Adjusted EBITDA of approximately $57 million |
Combined Adjusted EBITDA is a non-GAAP financial measure. The company is not providing a quantitative reconciliation of Combined Adjusted EBITDA in its full-year 2020 financial guidance in reliance on the unreasonable efforts exception for forward-looking non-GAAP measures set forth in SEC rules because certain financial information, the probable significance of which cannot be determined, is not available and cannot be reasonably estimated without unreasonable effort and expense. In this regard, the company does not provide a reconciliation of forward-looking Combined Adjusted EBITDA (non-GAAP) to GAAP net income, due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation. Because certain deductions for non-GAAP exclusions used to calculate projected net income may vary significantly based on actual events, the company is not able to forecast on a GAAP basis with reasonable certainty all deductions needed in order to provide a GAAP calculation of projected net income at this time. The amounts of these deductions may be material and, therefore, could result in projected GAAP net income being materially less than is indicated by estimated Combined Adjusted EBITDA (non-GAAP).
Conference Call and Webcast Information
The U.S. toll free dial-in for the conference call is 1-833-772-0374, and the international dial-in number is 1-236-738-2220. The Conference ID is 3684699. A live webcast of the conference call will be available on the investor relations page of the companys website at https://investors.digitalmediasolutions.com.
A replay will be available after the conclusion of the call on August 7, 2020 through August 14, 2020. The U.S. toll-free replay dial-in number is 1-800-585-8367, and the international replay dial-in number is 1-416-621-4642. The replay passcode is 3684699.
2
Safe Harbor Statement
This press release includes forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. DMSs actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward looking statements as predictions of future events. Words such as expect, estimate, project, budget, forecast, anticipate, intend, plan, may, will, could, should, believes, predicts, potential, continue, and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, DMSs expectations with respect to its future performance and its ability to implement its strategy, including as they relate to the anticipated effects of the Business Combination. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMSs control and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the inability to maintain the listing of DMSs common stock or warrants on the New York Stock Exchange; (2) the risk that the consummation of the Business Combination disrupts DMSs plans and operations; (3) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably and retain its key employees; (4) costs related to the Business Combination and being a publicly-traded company; (5) changes in applicable laws or regulations and the ability to maintain compliance with applicable laws or regulations; (6) the possibility that DMS may be adversely affected by other economic, business, and/or competitive factors, including: the ability to compete effectively for consumers and advertisers; the ability to successfully source and complete acquisitions and to integrate the operations of companies DMS acquires; the performance of DMSs technology infrastructure; the ability to protect DMSs intellectual property rights; the ability to maintain, grow and protect the data DMS obtains from consumers and advertisers; and the ability to maintain adequate internal controls over financial and management systems; and (7) other risks and uncertainties indicated from time to time in DMSs registration statement, filed on July 31, 2020, including those under Risk Factors, and in DMSs other filings with the SEC. Some of these risks and uncertainties may in the future be amplified by the COVID-19 outbreak and there may be additional risks that we consider immaterial or which are unknown. It is not possible to predict or identify all such risks. DMS cautions that the foregoing list of factors is not exclusive. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Non-GAAP Financial Measures
This press release also contains a discussion of certain non-GAAP financial measures that the company presents to allow investors and analysts to measure, analyze and compare its financial condition and results of operations in a meaningful and consistent manner. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the tables accompanying this press release, except that a reconciliation of the full-year 2020 guidance for Combined Adjusted EBITDA is not provided as explained above.
About Digital Media Solutions
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.
Investor Contact
Edward Parker
(646) 677-1864
Edward.parker@icrinc.com
Media Contact
Jack Murphy
(646) 677-1834
Jack.murphy@icrinc.com
[Tables Follow]
3
DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC
CONSOLIDATED BALANCE SHEETS
(Unaudited)
June 30, 2020 | December 31, 2019 | |||||||
(U.S. dollars in thousands) | ||||||||
ASSETS |
||||||||
Current assets: |
||||||||
Cash |
$ | 7,951 | $ | 3,008 | ||||
Accounts receivable, net |
32,337 | 30,137 | ||||||
Prepaid and other current assets |
6,315 | 2,217 | ||||||
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|
|||||
Total current assets |
$ | 46,603 | $ | 35,362 | ||||
Property and equipment, net |
12,150 | 8,728 | ||||||
Goodwill |
41,826 | 41,826 | ||||||
Intangible assets, net |
50,873 | 57,935 | ||||||
Other assets |
265 | 254 | ||||||
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Total assets |
$ | 151,717 | $ | 144,105 | ||||
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LIABILITIES AND EQUITY |
||||||||
Current liabilities: |
||||||||
Accounts payable |
$ | 23,106 | $ | 24,160 | ||||
Accrued expenses and other current liabilities |
11,817 | 10,839 | ||||||
Current portion of long-term debt |
4,150 | 4,150 | ||||||
Contingent consideration payable |
| 1,000 | ||||||
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|
|
|
|||||
Total current liabilities |
$ | 39,073 | $ | 40,149 | ||||
Long-term debt |
207,970 | 201,048 | ||||||
Deferred tax liability |
7,691 | 8,675 | ||||||
Other non-current liabilities |
520 | 491 | ||||||
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Total liabilities |
$ | 255,254 | $ | 250,363 | ||||
Commitments and contingencies (Note 12) |
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Members deficit |
$ | (103,537 | ) | $ | (106,258 | ) | ||
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Total liabilities and members deficit |
$ | 151,717 | $ | 144,105 | ||||
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4
DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||||||
2020 | 2019 | 2020 | 2019 | |||||||||||||
(U.S. dollars in thousands, except per unit amounts) | ||||||||||||||||
Net revenue |
$ | 75,196 | $ | 57,745 | $ | 147,924 | $ | 115,567 | ||||||||
Cost of revenue |
52,402 | 38,865 | 102,561 | 77,983 | ||||||||||||
Salaries and related costs |
7,901 | 7,042 | 16,231 | 13,894 | ||||||||||||
General and administrative expenses |
4,652 | 4,736 | 9,950 | 9,038 | ||||||||||||
Acquisition costs |
47 | 2,889 | 74 | 5,785 | ||||||||||||
Depreciation and amortization |
4,356 | 2,035 | 8,671 | 3,964 | ||||||||||||
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Income from operations |
$ | 5,838 | $ | 2,178 | $ | 10,437 | $ | 4,903 | ||||||||
Interest expense |
3,491 | 2,289 | 7,281 | 4,408 | ||||||||||||
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Net income before income taxes |
$ | 2,347 | $ | (111 | ) | $ | 3,156 | $ | 495 | |||||||
Income tax expense |
213 | | 265 | | ||||||||||||
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Net income |
$ | 2,134 | $ | (111 | ) | $ | 2,891 | $ | 495 | |||||||
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Basic and diluted weighted average units outstanding of Class A units |
23,960,000 | 23,960,000 | 23,960,000 | 23,960,000 | ||||||||||||
Basic and diluted net income per unit, Class A |
$ | 0.05 | $ | | $ | 0.06 | $ | 0.01 | ||||||||
Basic and diluted weighted average units outstanding of Class B units |
20,500,000 | 20,500,000 | 20,500,000 | 20,500,000 | ||||||||||||
Basic and diluted net income per unit, Class B |
$ | 0.05 | $ | | $ | 0.07 | $ | 0.01 |
5
DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC
CONSOLIDATED STATEMENTS OF CHANGES IN MEMBERS EQUITY (DEFICIT)
(Unaudited)
Class A | Class B | |||||||||||||||||||
Units | Amount | Units | Amount | Total | ||||||||||||||||
(U.S. dollars in thousands, except per unit amounts) | ||||||||||||||||||||
Balance December 31, 2019 |
23,960,000 | $ | (79,866 | ) | 20,500,000 | $ | (26,392 | ) | $ | (106,258 | ) | |||||||||
Net income |
| 409 | | 348 | 757 | |||||||||||||||
Member distributions |
| (38 | ) | | (132 | ) | (170 | ) | ||||||||||||
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Balance March 31, 2020 |
23,960,000 | $ | (79,495 | ) | 20,500,000 | $ | (26,176 | ) | $ | (105,671 | ) | |||||||||
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Net income |
| 1,150 | | 984 | 2,134 | |||||||||||||||
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Balance June 30, 2020 |
23,960,000 | $ | (78,345 | ) | 20,500,000 | $ | (25,192 | ) | $ | (103,537 | ) | |||||||||
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Class A | Class B | |||||||||||||||||||
Units | Amount | Units | Amount | Total | ||||||||||||||||
(U.S. dollars in thousands, except per unit amounts) | ||||||||||||||||||||
Balance December 31, 2018 |
23,960,000 | $ | (62,105 | ) | 20,500,000 | $ | (11,298 | ) | $ | (73,403 | ) | |||||||||
Net income |
| 327 | | 279 | 606 | |||||||||||||||
Member distributions |
| (1,158 | ) | | (990 | ) | (2,148 | ) | ||||||||||||
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Balance March 31, 2019 |
23,960,000 | $ | (62,936 | ) | 20,500,000 | $ | (12,009 | ) | $ | (74,945 | ) | |||||||||
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Net loss |
| (60 | ) | | (51 | ) | (111 | ) | ||||||||||||
Member distributions |
| (3,877 | ) | | (3,317 | ) | (7,194 | ) | ||||||||||||
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Balance June 30, 2019 |
23,960,000 | $ | (66,873 | ) | 20,500,000 | $ | (15,377 | ) | $ | (82,250 | ) | |||||||||
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6
DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
Six Months Ended June 30, | ||||||||
2020 | 2019 | |||||||
(U.S. dollars in thousands) | ||||||||
Cash flows operating activities |
||||||||
Net income |
$ | 2,891 | $ | 495 | ||||
Adjustments to reconcile net income to net cash provided by (used in) operating activities |
||||||||
Depreciation and amortization |
8,671 | 3,964 | ||||||
Payment of contingent consideration |
(1,000 | ) | 2,882 | |||||
Amortization of debt issuance costs |
471 | 240 | ||||||
Change in deferred income taxes |
(984 | ) | | |||||
Change in accounts receivable, net |
(2,200 | ) | (4,933 | ) | ||||
Change in prepaid expenses and other current assets |
(4,109 | ) | (946 | ) | ||||
Change in accounts payable and accrued expenses |
(76 | ) | (579 | ) | ||||
Change in other liabilities |
29 | (85 | ) | |||||
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Net cash provided by (used in) operating activities |
$ | 3,693 | $ | 1,038 | ||||
Cash flows from investing activities |
||||||||
Additions to property and equipment |
$ | (5,031 | ) | $ | (2,730 | ) | ||
Additions to trademarks & domain names |
| (14 | ) | |||||
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Net cash used in investing activities |
$ | ( 5,031 | ) | $ | (2,744 | ) | ||
Cash flows from financing activities |
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Proceeds from issuance of long-term debt |
$ | | $ | 5000 | ||||
Repayments of long-term debt |
(2,386 | ) | (1,000 | ) | ||||
Payment of debt issuance costs |
(163 | ) | (42 | ) | ||||
Proceeds from borrowings on revolving credit facilities |
10,000 | 5,000 | ||||||
Repayments of borrowings on revolving credit facilities |
(1,000 | ) | (1,500 | ) | ||||
Payment of contingent consideration payable |
| (5 | ) | |||||
Tax distributions to members |
(170 | ) | (4,379 | ) | ||||
Distributions to members |
| (4,963 | ) | |||||
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Net cash provided by (used in) financing activities |
$ | 6,281 | $ | (1,889 | ) | |||
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Net increase (decrease) in cash during the year |
$ | 4,943 | $ | (3,595 | ) | |||
Cash beginning of period |
3,008 | 4,589 | ||||||
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Cash end of period |
$ | 7,951 | $ | 994 | ||||
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Supplemental cash flow information |
||||||||
Cash paid for interest |
$ | 6,904 | $ | 4,184 | ||||
Capital expenditures included in accounts payable |
$ | 248 | $ | 98 |
7
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
We use the non-GAAP measures of Adjusted EBITDA and Combined Adjusted EBITDA to assess operating performance. Adjusted EBITDA and Combined Adjusted EBITDA are presented because DMS management believes that it provides useful information to investors regarding DMSs operating performance and its capacity to incur and service debt and fund capital expenditures. DMS believes that these measures are used by many investors, analysts and rating agencies as a measure of performance. By reporting these measures, DMS provides a basis for comparison of our business operations between current, past and future periods by excluding items that DMS does not believe are indicative of our core operating performance. Financial measures that are not GAAP should not be considered as alternatives to operating income, cash flows from operating activities or any other performance measures derived in accordance with GAAP as measures of operating performance, or cash flows as measures of liquidity. These measures have important limitations as analytical tools, and you should not consider them in isolation or as a substitute for analysis of our results as reported under GAAP. Because of these limitations, DMS relies primarily on its GAAP results and uses Adjusted EBITDA and Combined Adjusted EBITDA only as a supplement. See below for a reconciliation of Adjusted EBITDA and Combined Adjusted EBITDA from the most directly comparable GAAP measure:
Three months ended | Three months ended | |||||||||||||||
Q2 2020 | Q1 2020 | $ Change | % Change | |||||||||||||
Net income (loss) |
$ | 2,134 | $ | 757 | ||||||||||||
Adjustments |
||||||||||||||||
Interest expense |
3,491 | 3,790 | ||||||||||||||
Income tax expense |
213 | 52 | ||||||||||||||
Depreciation and amortization |
4,356 | 4,315 | ||||||||||||||
Acquisition costs (1) |
47 | 27 | ||||||||||||||
Other expense (2) |
495 | 133 | ||||||||||||||
Other non-recurring expenses (3) |
107 | 348 | ||||||||||||||
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Adjusted EBITDA |
$ | 10,843 | $ | 9,422 | $ | 1,421 | 15 | % | ||||||||
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Adjustments |
||||||||||||||||
Pro Forma Cost Savings (4) |
295 | 675 | ||||||||||||||
Technology Synergies (5) |
755 | 779 | ||||||||||||||
Pro Forma Cost Savings UE (6) |
709 | 1,042 | ||||||||||||||
Acquisitions EBITDA (7) |
| | ||||||||||||||
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Combined Adjusted EBITDA (8) |
$ | 12,602 | $ | 11,918 | $ | 684 | 6 | % | ||||||||
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(1) | Acquisition incentive payments, contingent consideration accretion, earnout payments and pre-acquisition expenses |
(2) | Legal fees associated with acquisitions, investor management fees and expenses related to philanthropic initiatives |
(3) | Restructuring costs such as lease termination costs due to office closure, severance payments on company reorganization, write-off of equity investment, advanced payment on company equity plan and company sale transaction fees |
(4) | Expected cost savings resulting primarily from reorganization(s) |
(5) | Annualized future expected UE technology synergies related to uniform infrastructure platform |
(6) | Annualized expected cost savings resulting primarily from UE reorganization |
(7) | UE EBITDA from January 1, 2019 through June 30, 2019 |
(8) | This is a non-GAAP financial measure that has not been prepared in accordance with Article 11 of Regulation S-X |
8