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United States securities and exchange commission logo
May 30, 2023
Tony Saldana
General Counsel
Digital Media Solutions, Inc.
4800 140th Avenue N., Suite 101
Clearwater, FL
Re: Digital Media
Solutions, Inc.
Registration
Statement on Form S-3
Filed May 1, 2023
File No. 333-271563
Dear Tony Saldana:
We have limited our review of your registration statement to
those issues we have
addressed in our comment.
Please respond to this letter by amending your registration
statement and providing the
requested information. If you do not believe our comment applies to your
facts and
circumstances or do not believe an amendment is appropriate, please tell
us why in your
response.
After reviewing any amendment to your registration statement and
the information you
provide in response to this comment, we may have additional comments.
Registration Statement on Form S-3
Private Placement of Convertible Preferred Stock and Warrants, page 1
1. We note your disclosure
that you conducted a Private Placement on March 29, 2023
pursuant to which you
issued 80,000 shares of Series A Preferred Stock, 60,000 shares of
Series B Preferred
Stock and warrants to purchase 14,444,444 shares of Class A Common
Stock, and that this
registration statement is intended to cover the resale of the Class A
Common Stock underlying
the securities issued in the Private Placement. However, we
also note that your
Preliminary Information Statement filed on May 2, 2023 and
Definitive Information
Statement filed on May 17, 2023 indicate that holders of a majority
of your outstanding
voting shares authorized by written consent the issuance of 80,000
shares of Series A
Preferred Stock, 60,000 shares of Series B Preferred Stock and
warrants to purchase
14,444,444 shares of Class A Common Stock as of April 28, 2023,
and that this issuance
will become effective twenty days after the Information Statement is
Tony Saldana
Digital Media Solutions, Inc.
May 30, 2023
Page 2
mailed to your shareholders. Please reconcile these disclosures, or tell
us why there
appears to be a discrepancy regarding the dates on which the issuance of
the securities in
the Private Placement was authorized and occurred. Clarify whether the
Private
Placement was completed, and whether the purchasers in the Private
Placement
were irrevocably bound, prior to the filing of this registration
statement. Refer to
Question 134.01 of the Securities Act Compliance and Disclosure
Interpretations located
on our website.
We remind you that the company and its management are responsible for
the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action
or absence of
action by the staff.
Refer to Rules 460 and 461 regarding requests for acceleration. Please
allow adequate
time for us to review any amendment prior to the requested effective date of
the registration
statement.
You may contact Rucha Pandit at (202) 551-6022 or Lilyanna Peyser at
(202) 511-
3222 with any questions.
Sincerely,
FirstName LastNameTony Saldana
Division of
Corporation Finance
Comapany NameDigital Media Solutions, Inc.
Office of Trade &
Services
May 30, 2023 Page 2
cc: Jeremy Moore
FirstName LastName